The Power of Persusasion
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1. Go to **http://www.livingroomcandidate.org/**

2. On the left hand side, pick a specific campaign year from 1980, 1981, 1982, and 1983.

3. View all commercials from both parties from that year.

4. Provide the following information in an voting brief.


  • Year that you chose
  • Names of candidates
  • Major issues (brief summary)
  • Identify Persuasive Techniques: words/tone positive, negative, encouraging, blaming, issue/informative, biographical
  • Identify Media Techniques: word choices, film usage, music, and presenter (was it a celebrity, the candidate themselves, a voiceover...)
  • Your Prediction: Who won the election and why?
  • Actual Election Results: Who actually won the election. Give specific results.
  • Your Response to this question: From these commercials, what are effective campaign commerical tools and what are not? Explain and support with specific examples from the commercials that you viewed..