1. Go to**http://www.livingroomcandidate.org/**
2. View the following campaign commercials involving children: From 1964: Lyndon B. Johnson (Democrat), “Daisy” and “Ice Cream Cone,” and Barry Goldwater (Republican), “We Will Bury You"
From 1968: Richard Nixon (Republican), Child's Face and Hubert Humphrey (Democrat), "Mother and Child"
From 1976: Gerald Ford (Republican), “Children/Achievements”
From 1992, Ross Perot (Independent), "Kids"
From 1996: Bob Dole (Republican), “The Threat”
From 2004: George W. Bush (Republican), “Changing World”
3. Respond to the following ideas:
- What are the main topics discussed? Write an overview of the topic (1-2 sentences) and possible reasons as to why children are used to promote it.
- As the viewer, what fellings are experienced while watching-? Provide specific examples such as "I felt sadness when..."
- What is your opinion of these candidates after viewing these commercials? Are you more likely to vote for them?
- Why would campaigns use children in some of their ads? What are they hoping to accomplish?
- Who is the target audience of these commercials and why?
- Offer your opinion: is the use of children in campaign commercials an effective strategy?
1. Go to **http://www.livingroomcandidate.org/**
2. View the following campaign commercials involving children:
From 1964: Lyndon B. Johnson (Democrat), “Daisy” and “Ice Cream Cone,” and Barry Goldwater (Republican), “We Will Bury You"
From 1968: Richard Nixon (Republican), Child's Face and Hubert Humphrey (Democrat), "Mother and Child"
From 1976: Gerald Ford (Republican), “Children/Achievements”
From 1992, Ross Perot (Independent), "Kids"
From 1996: Bob Dole (Republican), “The Threat”
From 2004: George W. Bush (Republican), “Changing World”
3. Respond to the following ideas:
- What are the main topics discussed? Write an overview of the topic (1-2 sentences) and possible reasons as to why children are used to promote it.
- As the viewer, what fellings are experienced while watching-? Provide specific examples such as "I felt sadness when..."
- What is your opinion of these candidates after viewing these commercials? Are you more likely to vote for them?
- Why would campaigns use children in some of their ads? What are they hoping to accomplish?
- Who is the target audience of these commercials and why?
- Offer your opinion: is the use of children in campaign commercials an effective strategy?